In marketing, there are certain times where you must make a choice between two alternatives. These alternatives lead to different results. In these situations, there are usually no wrong answers, only better and best answers. In this post we will be discussing different types of advertising and how they. This is for readers who are unfamiliar with these concepts as well as those looking to expand their knowledge on the topic.
In a single advertisement, the advertiser may contain a lot of information or even an ambiguous commercial and their brand logo. Often, the advertiser will try to appeal to some of your senses like fear, humor, or sentiment in effort to develop an emotional connection. The emotional connection then affects your ability to recall the brand and even change your opinion about the company. The goal of any good advertisement is to increase revenue for the company and increase or develop brand awareness. When it comes to having someone like you, they must notice you first, right? Think of the advertisement as a stranger saying hello, and the witty commercial that follows is supposed to encapsulate their humorous personality.
Now that you have the why, let us get to the “What(s)”. In advertising we refer to the different types of advertisements as media, these include but are not limited to: Newspaper, Television, Radio, Magazine, Direct Mail, & Digital. Each of these media have a different cost, appeal to a different audience, and have potentially different purposes. In today’s world, Television and Digital marketing are the most common, but just because everything is electric does not mean mail campaigns do not exist.
When you are considering which type of advertising you want for your company, think of your target audience. Who will this ad be reaching and what do you want them to think? Then think where that consumer would hear you. If it is for young kids would you put it in a newspaper? Well, the correct answer is maybe! Ultimately, the adult will decide if the kid will get what is advertised, better build some rapport with the parent! Seeing how your product is bought from the eyes of a customer might also help. Is it only available online? You can still advertise on the TV and the Radio if the brand is memorable and easily accessible via search engine or URL.
Now that you see why it is hard to eliminate which types of ads to use based on that information, let us take a deeper dive! While you are a developing brand, budget is everything! The best option is to talk to a consultant and have them quote you on different advertising costs. Some of this is a bit time consuming, so make sure you re comfortable talking to who you are working with and patient with the information to help them narrow down things like target market or even your budget. If you decide to go with them, see if they provide any analytical or tracking data services (even if there is a small fee). Some advertisers can analyze your advertisements, especially with digital media, and provide you with incredibly valuable information. Most of the time this service can help you make decisions on your next advertisement or campaign and is well worth any additional cost!
Ultimately, it is your business, and you can wear it how you want to! If advertising is not your forte, do not spend a whole bunch of time learning how to do it yourself. The money you will put towards a consultant or advertiser may save you time, headaches, and money depending on your budget and any saved expenses on minor mistakes! Lastly, if you know what you want and just do not have the creativity, hire a freelancer! Sites like “Fiverr” and “LinkedIn” offer recruiting for freelancers and can often be cheaper!
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