This brief article is intended to divulge the argument that bad publicity is beneficial to a brand. This is based on the principle that brand recall and recognition are useful to the company’s capital and growth of their client-base, even when the publicity reveals them in an unfavored light. When there is news to be spread, some of it can seem harmful and even malicious. In the court of Law, you have protection against some of that, but ultimately publicity is good for your reputation no matter the news. This applies both to businesses as well as your personal life.
When you are in the public eye, there are plenty of things that you would not want to be publicly exposed. The things you do within the confines of your own home would rattle some and amuse others! The truth is, when people must think about you, they recognize another person they had to think about in a light that may not reflect how you want them to see you. Let them see you anyways.
For most of you, things like this will never happen. When you are working under the identity of a corporation, they take measures to assure that you are not publicly exploited as well as themselves. They have you in mind because they have themselves in mind. This is a symbiotic relationship between employer and employee. When these rights are violated, you are often protected by the court of Law.
Although it does take time to overcome somethings traumatic, most things get swept under the rug and forgotten. Have you ever had one of those cringeworthy moments that your brain recalled from your memory only to leave you with a remorseful and awkwardly puzzled look on your face? Most people do not remember that, but if they do, they probably laugh. Know that you brought them joy and most people find people who do something awkward or embarrassing to be more amicable.
Lastly, if you are a corporation you have liability. You might not be personally responsible for the late shipment that someone else “misplaced” but taking responsibility in times of trouble can give you an opportunity to shine at home plate. You might have a totally irate client, but you might also be able to win-over a lifelong customer. Understanding that there is no solution for a mistake except an apology and a correction. The more personal, heartfelt, and beneficial these adjustments might be can potentially benefit your company for decades to come depending on how your client sees the resolve.
Whole9 Creative Marketing 